Revitalization of the Fortress


 

Project:

Barone: Redescovering the rich past, the way to a successful future,

European Regional Development Fund, IPA IIIC

Location: 

Šibenik  

Project Management: 

City of Šibenik

Partners: 

Faculty of Mechanical Engineering and Naval Architecture of University in Zagreb; István Dobó Castle Museum; Šibenik City Museum; Šibenik Tourist Board

Authors:

Achitectural studio 25,4mm d.o.o. (25zarez4mm.hr)

Project team:

Ivana Lozić, mag.ing.arch.

Marko Paić, ing.arch.

Petar Reljanović, ing.aedif.

Commencement date of the Project:

June 17th, 2014.

Project value: 

1.377.165,38 EUR

EU funds financing: 

993.900,25 EUR

Co-financing from own funds:  

383.265,13 EUR 

Objective of the project:

General objective:

Contribute to improved public tourismrelated infrastructure in order to increase the Šibenik-Knin County welfare. Contribute to promotion of cultural attractions and boosting of local SMEs by providing high-tech innovative services.

Specific objective:

Barone Fortress established as an innovative and unique regional cultural attraction and a platform for promotion of local SMEs in the tourist sector

What is achieved with this project:

The Barone Project included infrastructural works on the renovation of the fortress, equipment of the gastro-cultural centre, the children's playground, and the construction of amphitheatre. Within the high-tech content, a historical documentary has been made, and the augmented reality platform and other multimedia features have been purchased and equipped.

Various educational programmes have been organized within the project, and the participants were future employees of the managing structure of the Barone Fortress (Management of the cultural goods), SME's from Šibenik-Knin county (New possibilities for presentation on the revitalized Barone Fortress), and tour guides (How old stories can become the new tourist attractions – the art of storytelling and augmented reality in the new-age tourism). Also, a Study of tourist needs, preferences and trends in Šibenik-Knin county has been made, along with various tourist packages which include Barone Fortress.

An exclusive ecological brand Barone has been developed during the project, and it will be used for the presentation of the traditional gastro-cultural products on the Fortress. Also, a business and marketing plan has been designed, and the Barone Fortress has been promoted on the international tourist Fair in Vienna.

With this project, Barone Fortress became:

- a recognizable monument of cultural heritage in the city of Šibenik, daily accessible to visitors, which promotes revalorization and revitalization of Croatian cultural assets

- a unique tourist attraction, which combines the past, present and the future by displaying the circumstances of a vital historical event through modern technology, and promoting at the same time the celebrated Mediterranean diet and lifestyle. With all these features, the Barone Fortress becomes a top destination in the region, thus contributing to the image of the Republic of Croatia, and especially the city of Šibenik, as must-see destinations of cultural and historical tourism.